Orpha Faramelli


Change

Service and Product design


Group project / 12 weeks

Brief

How to guide users wellness in their everyday life.


Research

In order to have a better understanding of the Indian population towards sports, we went to several gyms and parks like the Lodi garden to observe and ask questions to the visitors about their habits.


 

Indoor sports

 
Who? And why choosing indoor sports?
 
 

50%
20-25 y/o

 

Equipment

 
 

Performance

 

Community

Which exercises are you doing?
 

Cardio Resistance

 

Weight Training

 

Body Building

 

Outdoor sports

 
Which sports and when?
 
 

Between 6 and 9 am

 

Running

 
 

Yoga

 

Team sports

Why choosing outdoor sports?
 
 

Environment
«Fresh Air»

 

Cheap

 
 

Playing

 

Sharing

Key insights

 

Lots of sport types

 

Few women

 

Sense of community



How to create an impact on everyone? Even people who aren’t into sports?



3 Concepts 

 

Iko

Application to guide the
user in their wellness

 

Let's play !

Competion between
cities and interactive
pannel

 

Run, run Joe!

Creation of a path to
discover the city and
practice sport

After the concept review we decided to combine two of them to create a stronger service.

Change

 

The interactive panel is for curious individuals who don’t practice sports. Installed in parks it invites them to share a moment with their loved ones through active and passive sport but also by learning more about their surroundings. 

Benefits:

 

Not athletic

 

Discover the environment

 

Passive sport

 

   

 

The application is for people who are already practising sport but also want to enhance their wellness outdoors. It takes in consideration both; the user as well as the environment. It connects the people, creating a community.  

Benefits:

 

Athletic

 

Community

 

Outdoor sports