Orpha Faramelli


WELL CONSERVED !

Product design / Consumer Goods and Services


Group project / 12 weeks

Brief

Create a new fruit and vegetables plastic bag dispenser for the brand Publi Embal


Analysis

The client

 

Provides professional and household packaging, and disposable dishes. Publi Embal is the 1st  fabless manufacturer in France in this domain. 

 
Some of their products

Company brief constraints:

 
Cheap
 
Eco-friendly
 
User-friendly

Field research 

We analysed the customers behavior toward the current plastic bag dispensers.

Insights

 
 

Easy labeling

 

Various packaging 

 
 

Not user-friendly

 

Choose the fruit and vegetables 

Analysis of the food waste


        

 

Europe throws 88 million tons of food waste each year.

 

In France 137 kg per capita of food end up in the trash every year.

 

 Between harvest and sale, 40% of the production volume of French agriculture is destroyed.

source: European Commission

 and Organic community




These waste could be reduced thanks to a better fruit and vegetables packaging.

Process to the concepts

WELL CONSERVED !

 

WELL CONSERVED ! Offers the users different types of packing depending on their purchase(s): biodegradable bag, biodegradable with holes bag, paper bag and the possibility of a fourth bag type by adding absorbent paper.

Benefits:

 
Awareness
 
Less food waste
 
User-friendly
 
 
 

2 types of bag holder


 

This first bag holder is for the biodegradable bags and biodegradable bags with holes. The star shaped hole and the angle (or slope) of the device allow an easier tearing.


Information for the user to identify the right bag.

 


exploded view

 

working mock up

 

The second bag holder is for the paper bags and the absorbent paper which is complimentary to the biodegradable bag. The pushing up system allows to have an easy grab on the bag even if its the last one.


Information for the user to identify the right bag.

 


exploded view

 

working mock up